Product Marketing Leader社

面议

北京市本科及以上5年及以上

发布时间：2023-08-19

职位描述

Essential Responsibilities
? Is responsible for certain product or product family as a product expert, including all the aspects about the product: functionality, configurations, specifications, clinical applications, engineering etc.
? Maintains close connections with Global Modality Team to get the most updated product information, including specifications, catalogues, selling points and sales tools to China and quickly update the front line forces
? Develops product marketing plan to help the front line team to sell the product in China, including a set of materials and series events, base on market segmentation and target customer groups, and lead to execute it
? Maintains close and authentic relationship with national luminaries in China to get the customer voice, understand trend of the healthcare industry, build GE speakers
? Collects, analyses, reports with recommendations those marketing information including competitors products and marketing activities, market share, competition and customer buying behaviors
? Is responsible for marketing promotion events plan and execution, in a country level; such as new product launch, seminars, opening ceremony, forums etc.

Qualifications/Requirements
? BS Degree in Marketing or Science.
? 5 plus years experience managing technical products in related markets.
? Superior communication and business skills.
? Must have strong technical writing abilities.
? In depth knowledge of both the technologies and the markets for assigned business segment.
? Ability to articulate strategy and market impact of responsible products to customers, field organization, and product entities.
? Must be able to communicate effectively on technical, product, and management issues at all levels.
? Must have a demonstrated ability to successfully lead, motivate and influence others.
? Ability to travel domestically and internationally.
? Demonstrated ability to make sound business decisions including various cost benefit tradeoffs projections, etc.
Desired Characteristics
? Experience in municipal and/or environmental markets a plus.
? Proven ability to lead a cross functional team in a matrix reporting environment
? Demonstrated ability and success with market research tools and approaches.

其他要求

招聘人数：1人
职能类别：产品经理

公司介绍

GE医疗集团隶属于GE（通用电气）公司，提供革新性的医疗技术和服务，以满足需求，使全世界更多的人能以更可负担的成本获得更好的医疗服务。GE专注于世界至关重要的问题，以优秀人才和领先技术致力于应对行业重大挑战。GE医疗集团在医学成像、软件和信息技术、患者监护和诊断、药物研发、生物制药技术、卓越运营解决方案等多个领域，助力专业医务人员为患者提供优质的医疗服务。