商业数据分析产品运营 ROLE SUMMARY
The Global Commercial Analytics (GCA) team within the Chief Marketing Office (CMO) organization is dedicated to transforming data into actionable intelligence, enabling the business to remain competitive and innovative in a data-driven world. We play a pivotal role in extracting insights from large and complex datasets, dynamic market situations to drive strategic decision-making. Collaborating closely with various subject matter experts across various fields, our team leverages primary market research, advanced statistical analysis, machine learning techniques, and data visualization tools to generate insights, uncover patterns, trends, and correlations within the data to support business decision making. Additionally, we are dedicated to delivering new, innovative capabilities by deploying cutting-edge Machine learning algorithms and artificial intelligence techniques to solve complex problems and create value.
As a Director, in China Analytics team, you will proactively lead the partnership with an assigned China commercial team to ensure the delivery of high-quality strategic business decision support, including investment decisions and commercial strategies and tactics, while acting as a trusted thought partner to senior commercial, sales, and insights stakeholders. This role combines people leadership, technical depth, and strategic influence - owning analytics delivery end-to-end, setting analytical direction, and ensuring insights are translated into clear recommendations that drive business action. You will coach and develop high-performing analytics teams, define best practices, and ensure analytical rigor, scalability, and consistency.
This role is to support development and execution of the China pre-launch and post-launch commercial and marketing strategy for Pfizer’s Obesity / Weight Management portfolio. This role focuses on asset-level execution, translating early insights into actionable marketing plans, and ensuring alignment with cross functional partners and global guidance.
ROLE RESPONSIBILITIES
Lead Market Analytics for Metabolism BU
● Act as a strategic partner to China Metabolism BU team to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies, tactics, and investment decisions.
● Develop and lead innovative ways for the Obesity or Weight Management business to track, analyze, and measure market dynamics with a focus on accuracy, insights, and identification of opportunities.
● Lead the identification of information needs, design of market research and data analytics plans, and the overall management of the research process. Connect market research and secondary data analytics, including advanced analytics, together to tell a compelling and persuasive story that delivers clear and actionable recommendations.
● Lead customer/omni-channel analysis and consultation to proactively provide deep insights, including segmentation and targeting strategy, customer journey development, CI, data mining, workshopping insights into actions. Collaborate closely with marketing and Customer Experience teams in this context and lead forums to analyze and discuss results with country leadership.
● Drive strategic thinking and serve as a market analytics leader to the China commercial teams by answering key business questions to define commercial strategies and tactics and drive investment decisions.
● Lead and explore new analytics capabilities, including AI, or GCA offerings for better solutions or to better support business decisions
Forecasting/Operating Plan Support
● In partnership with key Pfizer stakeholders, act as the GCA Integrated Insights & Strategy lead for the development of Long-Range Forecasts (LRFs) and Operating Plans for the entire BU scope.
● Drive the creation of best-in-class epi- and trend-based forecast models in partnership with CoE colleagues.
● Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.
● Collaboration with Other Analytical Teams
● Lead dialogue with local and global analytical teams to adapt global strategies to the local markets.
● Contribute to advancement of Business Analytics and Insights capabilities and seek to share knowledge and expertise with other colleagues.
● Lead alignment with other analytics teams (CoEs/other Global or Country teams) to ensure cohesive activities with our stakeholders and facilitate best practice sharing.
PROFESIONAL EXPERIENCE AND EDUCATIONAL REQUIREMENTS
● Knowledge of the obesity or weight management market in China, including relevant data sources required to understand and generate insights about the market
● Demonstrated experience across most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
● Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
● Proven track record of being an indispensable thought partner to senior brand leaders and influencing without authority Fluent in English (written and spoken).
● Strong MS Excel and PowerPoint skills. Familiarity with pharmaceutical data and visualization tools is desirable
● Known subject matter expert for quantitative and qualitative market research methodologies. Extensive experience in the design and management of secondary data analytics.
● Previous demonstrated experience in using innovative techniques to monitor, simulate and analyze complex data sets preferred.
● Ability to assess and direct vendor technical capabilities and manage risks in the analytic process.
● Ability to be flexible, prioritize multiple demands, deal with ambiguity, and lead teams through complex and challenging cross-functional projects.
● Recognized expertise and coach to others on connecting, integrating, and synthesizing analysis into a meaningful ‘so what’ to drive clear strategic recommendations and enable commercial decision making.
● Proven ability to act as a strategic partner with the capacity to quickly establish relationships of trust, credibility, and be seen as a driving partner to commercial clients.
● Ability to identify, prioritize and describe relevant caveats and uncertainties in research, analytic projects, and forecasts, including how they relate to the business question and broader strategic priorities.
● Previous demonstrated Business / Financial acumen.
● 10+ years of professional experience, with 7+ years in analytic or consulting roles; Healthcare and Pharmaceuticals highly preferred, with Investment Banking & Finance highly desirable.
● Demonstrated significant professional experience of commercial, strategy and/or research/analytics interacting with senior stakeholders to effectively communicate insights.
● Deep understanding the Obesity or Weight Management market is a plus.
● Bachelor’s degree (or equivalent) required. Masters (or equivalent) preferred in a quantitative discipline.